Trust is the key to growing, transforming, and accelerating business.
In this episode of the Beauty of Conflict, Susan and CrisMarie interview Zain Raj, founder and CEO at ZedNext and chairman and CEO at Shapiro + Raj, about the concept of trust in business and its significance in igniting transformation and growth. He explains that all businesses are essentially people businesses, and trust is the fundamental element that drives alignment and progress, emphasizing the importance of setting clear expectations and consistently meeting those promises to build trust among stakeholders. Zain touches on the challenges businesses face as they grow larger, becoming more transactional and less focused on the human element, leading to potential problems in the trust relationship. He also shares practical steps for pursuing trust in an organization, like punctuality, clear meeting agendas, and encouraging individuals to express their desired outcomes.
Listen to this episode and learn about the crucial role of trust in fostering successful business transformations!
About Zain Raj
Zain is called to solve the toughest growth challenges faced by brands and businesses. His deep understanding of human behavior, innovative thinking, disruptive strategies, and future-forward insights that deliver growth has created over $100 billion of enterprise value for clients and investors just in the past decade.
Currently, Zain is the Chairman and CEO of Shapiro+Raj, seventh largest independent insights and inspiration company in North America. He is also the founder and CEO of ZedNext, an ideas incubator. He is an investor, advisor, and board member of a tech, CPG, and communications companies.
As an evangelist for innovation and a strong believer in empowering others, He is a sought-after speaker, teacher, and contributor to leading publications, media channels, universities, and conferences.
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Key Take-Aways
How trust serves as the bedrock for business success.
What risks do businesses face as they expand.
Which are some practical strategies for cultivating trust within an organization.
Why building trust is vital for fostering strong relationships.
How businesses can rebuild trust after making a mistake.
Resources
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CrisMarie Campbell and Susan Clarke
Coaches, Business Consultants, Speakers and Authors of The Beauty of Conflict
CrisMarie and Susan work with leaders and teams, couples in business, and professional women.
They help dysfunctional turnaround teams into high-performing, cohesive teams who trust each other, deal with differences directly, and have clarity and alignment on their business strategy, so they create great results.
Watch their TEDx Talk: Conflict – Use It, Don’t Defuse It!
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